Katy Perry's vibrant website uses bold colors and fireworks imagery to reflect her eccentric personality and appeal to young fans. It prominently features advertisements for her latest album and single, making it easy for visitors to purchase her music. The site also keeps fans engaged through links to her social media accounts, an official music video, news updates, and a contest.

1. Katy Perry’s website has a very Logos linking to different An advertisement for Katy’s
vibrant feel to it, reflecting her social networking sites latest album features
eccentric character. The pink, white allow fans to interact prominently at the top of the
and black colour house colours are with Katy Perry on a page, with a large “Buy now”
very bold, but also reflect her more personal level, link making it as easy as
femininity, appealing to her target through the possible for the audience to
audience of mostly young girls. The developments of the purchase her music. There is
colourful background of fireworks online revolution, which also a further advertisement
adds to the vibrancy of the website, her record label is below for her latest single, again
as well as being a discreet embracing like many with a clear link to purchase.
promotional tool, linking to her new others.
single named “Firework”. This
creates a clever association with
another of her products.
The news section The site features the
informs visitors of A stream linked to official music video
any updates Katy Perry’s twitter for Katy Perry’s latest A contest is being run on the
concerning Katy page allows Katy to single “Firework”, website, which allows fans
Perry, providing instantly send for which promotion to interact with the page, as
them with the information and is being pushed well as being offered the
most up to date messages out to her throughout the chance to win a prize
news. fans, on a more website, from the associated with their
personal level, making adverts to the favourite star, making them
them feel as though competitions and feel appreciated.
they know the artist. background.